Why PR FreeTM

Reaches Online News Sources.

Quality Service to Clients Around the Globe.

Most Knowledgable Public Relations Expertise.

Affordable Video Production Service.

Thousands of Satisfied Customers.

Our Process

You Submit or We Write or Edit For You.

You Submit Your Content Online.

Our Experts Review Your Submission.

We Apply Our Journalism Experience.

Your Press Release Gets Online Exposure.

SEO Press Release Services: When you send a press release and land a feature story about your company in the media - it translates into comparable value in advertising you just couldn't afford. Publicity generated by press releases is free - weigh the cost of advertising against your time spent on your P.R. efforts - when you can get started with your online marketing campaign for just $30, can you afford not to get started today?

For the small business budget: With thousands of clients.
- Live on the P.R. Free home page
- RSS feeds
- Journalists in our media databases

Top 20 Newspapers by Circulation
- Distribution to the AP (Associated Press)
- Online Web sites, news sites, & media   databases & archives
- Through Eworldwire newswire

Google News, Yahoo!, bing, Lycos
- Media databases and archives
- Essential P.R. Services & Priority P.R. Services   Included
- Top daily placement

  Contact Info

Company:
mUrgent Corporation
Web:
http://www.murgent.com
  Attached Files

  No Attached Files

  About News Releases

If you have any questions regarding information in these press releases, please contact the company contact listed on the press release. While we welcome your inquiry about how to add your own news release, we will be unable to answer specific questions about an individual release. Although our professional copywriting staff does conduct a complimentary review of each release, the users of our services are solely responsible for the content contained in these releases. The complete PR Free disclaimer appears here.

 

All Press Releases for 01/19/2005


EMPACT Email Campaign Produces 69-Percent Open Rate For Lollicup Tea Zone


California juice bar is blown away by phenomenal results from one e-mail campaign using EMPACT: Email and Wireless Marketing Manager.

FOR IMMEDIATE RELEASE
SANTA ANA, California / PR FREE / Jan 19 2005 --
Attention-getting personalized subject lines, tempting discounts and free drawing coupons enticed just over half the recipients of Irvine’s Lollicup (R) Tea Zone Juice Bar to open the Customer Appreciation Day e-mails they recently received from the shop. At nearly 51 percent, Lollicup’s open rate was 35 percentage points higher than the industry average of just 15 percent for in-house e-mail blasts.

The messages were sent using mUrgent Corporation’s (www.murgent.com) EMPACT Web-based e-mail marketing automation software, and included Lollicup’s logo on a unique e-letterhead for quick brand identification. In addition to the high open rate, nearly 100 recipients who opened Lollicup’s e-mail forwarded it to more than one other person, bringing the total open rate to 69 percent. Lollicup’s owner/operator, Shaun Ito, says his store sold more than 1,500 of its popular Boba and yogurt drinks in just seven hours during Customer Appreciation Day.

“E-mail marketing is our most powerful guerrilla marketing tool,” said Ito. “It’s faster and more personal than display or broadcast advertising. Personalized e-mail, sent only to people who have given us their e-mail addresses voluntarily is hard for customers to resist.”

Market research showed that most of Ito’s customers were internet-savvy young adults, so he placed a voluntary e-mail sign-up sheet at the Lollicup counter and quickly captured hundreds of names. The e-mail list has grown by about 10 percent every month as new customers are attracted by forwarded EMPACT e-mails and word of mouth. Ito also enjoys being able to collect personal e-mails on the Irvine Lollicup website

EMPACT allows Ito to create his own promotions and schedule their distribution from his own computer since the software is Web-based and does not require purchasing expensive dedicated software which must then be installed, maintained and updated.

“The convenience and ease of using EMPACT is exceptional, and I don’t need an expensive IT staff, hardware and software to maintain it. Whenever we have a special event or want to run a new drink or coupon promotion, I can create it right here,” said Ito.

About mUrgent
mUrgent, an e-marketing authority, delivers EMPACT, a proven, easy-to-use e-marketing solution businesses can rely on to automate more frequent, personalized communication to their customers for a higher return on their marketing investments. More information is available at h'ttp://www.murgent.com'.


Email a Friend:

Your Name:


Your E-mail:


Your Friend's Name:


Friend E-mail:


Please type word on the image:


Message: